If the new team is related in some way to any existing team (within your organization), you'll probably want to add it to the same account. This allows you to run reports on all teams together instead of running the reports separately. To add the new team, log in to your account, click Teams in the top menu and then click "add a new team".
If the new team is for a team that is not related to your existing organization, you might want to create an entirely new account. To do this you'll need to log out of your existing account and then click Get started in the top menu.
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